They are direct appeals to fans (in Halsey’s case, 4.6 million of them on TikTok). But these recent grievances aren’t targeted at the labels themselves. “We have nothing but a desire to help each one of our artists succeed, and hope that we can continue to have these critical conversations.”)Ĭomplaints from recording artists about promotional demands are as old as the music industry itself, and they have often played out in public feuds. “We are an artist-first company that encourages open dialogue,” the label said in a statement. (A little over a week after Halsey published the TikTok video, which became its own “viral moment,” Capitol Records announced in a Twitter post addressing the artist that it was “committing to a release of ‘So Good’” on June 9. Florence Welch, Doja Cat and Charli XCX have also referred to their labels’ TikTok fixations.
“All record labels ask for are TikToks,” FKA twigs wrote in a since-deleted post on the platform. Several other artists had recently expressed similar frustrations with labels forever chasing the next “Old Town Road” or “Drivers License” - singles that took off on TikTok and climbed the Billboard charts. In a TikTok post last month, the singer Halsey shared a message with fans: “basically i have a song that i love that i want to release ASAP,” the musician wrote, “but my record label won’t let me.” Despite eight years in the music industry and over 165 million records sold, Halsey said, “my record company is saying that i can’t release it unless they can fake a viral moment on tiktok.”
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